Measuring Experience Economy Concept in Tourism-myassignmenthelp.com

Question: Discuss about theMeasuring Experience Economy Concept in Tourism. Answer: Introduction The experience economy concept can be understood as a basis for the marketing and management strategies in service management within tourism industry that focuses on quality and validity which can be taken into consideration. It was revealed that increased choice of tourism destinations that are affordable along with that is easily accessible to visitors are often disadvantage for the established tourism spots (Ali, Ryu and Hussain, 2016). For analysing the importance of experience economy concept within the tourism sector, it is vital to gather a viewpoint that have resulted to cause the same for ensuring the ways in which it is different from other approaches. Tourism is deemed to be one of the pioneering instances of the experience economy as gathered from the previous literature. The increasing attention placed on experiences can be considered as mega trend that has given opportunity to function as a personal information source and resulted in better self-perception (CetinBilgiha n, 2016). The objective of this essay is to evaluate and discuss the importunate of theories on the experience economy in order to understand the tourist behavior along with its ramifications for the tourism suppliers. Moreover, the essay will also focus on providing relevant instances for the measures that can be implemented by the tourism providers in order to serve better the tourists within the experience economy. Understanding the theories and concepts related with the experience economy will facilitate in examining the connections between distinct business theories. It will also facilitate in explaining the importance for tourism managers and marketers. Discussion The experience economy relation with tourism Tourism is being concerned with tourist experience related ith seeing, visiting, enjoying, learning as well as residing in distinct modes of life (Jaakkola, Helkkula Aarikka-Stenroos, 2015). Considering this, all things that tourists pass through at a tourism spot can be experience be it perceptual or behavioral, emotional or cognitive along with being expressive or implied. To the tourism stakeholders that includes tourists, tourism marketers, domestic residents along with policy developers along with the nature along with experience scope provided by a tourism place. This is considered by tourists in order to choose the destination spot value. Considering the same, Adhikari andBhattacharya, (2016)have evidenced that understanding the tourist experience is necessary along with explaining the ways in which it is developed after visiting a tourist destination. These researchers also focused on explaining the two-dimensional model of tourist values that was developed in analyzing the nature of tourist experience. On the other hand, the type analysis along with the evaluation of benefit determinants focus on the ways in which tourist experience was emerged. Kim, (2014)also explained in their research about the two intrinsic models of motivation that is the romantic and mass tourism paradigms in order to elaborate the differences in various tourist experiences through the channels of motivations associated with tourists. As explained by these researches, it is gathered that it is highly difficult task to understand all the aspects experienced by all the tourist at a tourist destination within a significant measurement model in order to evaluate the performance or value of the tourist spot (Kim Ritchie, 2014). The experience economy is observed to be an advancing paradigm in increasing performance of businesses all through a broad choice of industries that incudes hospitality and tourism. The experience economy theory has emerged within the tourism research and this also supports the aspects by which the tourist experience is interpreted. Loureiro, (2014) evidenced experience economy from the perspective of the tourist business and it ca n also be gathered that experiences acts as events that involve individuals within personal manner (Sidali, Kastenholz Bianchi, 2015). It can also be summarized as they would explain experience from the consumers perspective that is considered to be engaging, enjoyable along with maintaining memorable encounters for the ones involved in such events. Lupton, (2014)explained that with the educational experiences, the tourist get aligned with the events of unfolding at a tourism experience, while participating by means of interactive engagement of the mind. Basically, tourists are deemed to increase their knowledge and skills that is both specific and general by means of educational experiences within tourist destinations visited by them. For example, visitors within a cultural festival might lean the historical background of weaving and knitting presented in several manners (Moutinho Vargas-Sanchez, 2018). This can increase their capability through attempting to weave within an easy loom through following necessary instructions of the artists. Tourists are deemed for escaping from their customary environments in order to deal with the power of values and norms which dea with their ordinary lives. They also consider thinking about their societies and lives from a distinct perspective. Murray, Skene Haynes, (2017) gathered that the experience economy concept is greatly associated with tourism to both the origins along with its implications. These researchershave also asserted that advanced world was shifting from being service to the experience-based economy. Moreover, this was partially relied on the evaluation of countrys advancement along with tourism attractions (National Research Council., 2014). Such tourism attractions include theme parks, concerts, sports evets and cinema that they found to put perform other sectors in consideration to employment, price along with gross domestic product. Such explanation deemed that businesses provided experiences that were valued due to the fact that they were exceptional, remarkable along with being involved the individual within a personalized manner. In comparison, Putni? and Sauka, (2015) revealed that services were turning out to be commodities in a manner that customers considered them to be homogeneous and solely acquired them based on availability and price ( Ali, Ryu and Hussain, 2016). Theories of experience economy in understanding tourist behavior Radder and Han, (2015)explained four realms of experience that is differentiated by the level along with form of the businesses offerings consumer involvement that is indicated in the figure below. It is observed from the figure in the matrix of consumer participation, passive participation of the consumer within the business offering. This is also characterized by entertainmentand esthetic dimensions and on the other hand the escapist and educational dimensions indicate active participation. A tourist those participate inactively within the destination conducts do not impact directly or have impact on the tourism performances destination (Ren et al., 2016). Anactive participant is deemed to personally impact the event or performance that becomes an aspect of their understanding. Within the axis of absorption-immersion, the tourists are deemed to have a behavior of typically absorbing entertaining and educational offerings from tourism destination. The tourists are observed to immers e within the destination surrounding that leads to the escapist or esthetic experiences. In such context, Rihova et al., (2015)explained in the previous researches that absorption can be deemed as gathering an individuals attention through bringing relevant experience within the mind. Moreover, immersion can be defined as a concept of becoming physically an aspect of the experience itself. On the other hand, classifying the tourist experiences within four dimensions are relied on the two axes of the figure below. Figure 1: Four realm of economy experience and tourist behavior (Source: Schmitt, Joko Brakus Zarantonello, 2015) Schmitt, Joko Brakus and Zarantonello, (2015) explained the experience economy model developed by pine and Gilmore that stood out among distinct applications of the experimental view related with consumer behavior in tourism industry. Their experience economy model has been implemented in order to analyze the tourism products that include heritage trails, special events along with cruise vacations. It is also gathered from the model that the tourism destination managers perspectives on the segments of the experience economy in their tourism-dependent locations. Model associated with the implementation of tourism technology as effective means to leverage the experience economy for the tourists. Schmitt, Joko Brakus and Zarantonello, (2015) operationalized the four realms of the framework of experience economy through testing and generating a measurement scale within a tourism setting. The experience economy concepts are also explained by these researchers in the previous literature av ailable hat indicates consumer experience behavior includes four realms like educational, escapist, esthetic and entertainment. It is observed that within the tourism industry, the consumption experiences encompassing all the four dimensions explained in the model results in including four dimensions resulting in stronger memories along with subsequent positive analysis (Schmitt, Joko Brakus Zarantonello, 2015). Memorable tourist experiences have been recognized to include positivity, engagement with others along with new knowledge acquisition. Positive evaluations that includes satisfaction have been analyzed within the tourism literature that remained unabated. Moreover, the importance of tourist satisfaction has been recognized within the tourism industry that is deemed to positively impact the behavioral intentions (Sidali, Kastenholz Bianchi, 2015). Previous literature supports various demographics along with trip graphics that can impact the analysis of visitors experience related with 4Es. Moreover, research into the tourism experience through employing the 4Es is observed to play potential mediating roles (Schmitt, Joko Brakus Zarantonello, 2015). Due to its explicating nature, all the 4Es associated with the experience economy model is deemed to include potential mediators as warrants of statistical testing. The concept of four realms related with experience economy revealed that due to the existence of these specific demographics ortopographic variables, the 4Es is deemed to mediate the behavioral intention of the tourists. In contrast, the tourists are less likely to value the immersive or interactive experience that indicates they might fall more within the passive participation and absorption horizons associated with the experience economy model (Sidali, Kastenholz Bianchi, 2015). For instance, certain research on anal ysis of travel websites by young tourists indicated that the esthetics and entertainment aspects served as considerable positive predictors of the perceived character related with the websites. Nature based tourists are motivated by the physical participation within activities along with learning experiences were more likely tohave increased incomes than the one those preferred appreciating the tourism destinations. Sidali, Kastenholz and Bianchi, (2015)evidenced that the household income was revealed to be considerably predict the indulgence segments of the tourist experience. Such indulgence might manifest itself within a hedonic and experiential consumption model that includes the 4Es along with potentially mediating the behavioral intentions. Similarly, the 4Es might mediate between some topographic along withtourists intentions (Tsai, 2016). For instance, the longer stay within a tourist destination is deemed to explain that the tourists will be more likely to avail themselves to highly individual tourism activities that can come within all the aspects of 4E realms. For evaluating the importance of concept of experience economy to the destination management, this is vital to gather certain viewpoints that have resulted to make sure the ways that has experience concept. This has been observed by numerous academic professionals along with maintaining difference among them (Sidali, Kastenholz Bianchi, 2015). Moreover, consumer perceptions that focus on sociology and psychology in order to analyse the symbolic, emotional along with transformation experience significance for the individual associated. In addition, managerial perspectives that center on the ways in which companies offer experiences as a part of an offer of added value. Importance for tourism managers and marketers to recognize concepts associated with experience economy It is deemed to be increasingly important for the marketers and the managers in understanding the concepts associated with the experience economy in tourism industry (Manthiou et al., 2014). This is because of the reason that understanding experience economy concept can facilitate to analyze the collaboration issues or varied objectives of the marketers and tourism managers that have been recognized as inducing or impending better development. The demographiccharacteristics of the tourists that are identified through 4E concept can assist the marketers in ensuring effective communication with their likely consumers. It is revealed that the rural destination marketers along with tourism business are challenged to recognize the ways in which differential among consumer experience is possible. Sidali, Kastenholz and Bianchi, (2015)explained that in case the experience economy concept suggests higher agreement among the aspects perceived by the tourist providers and the aspects that the tourists experienced on the sensory appealof thetourist destination. This is vital for the marketers along with the tourism suppliers to remember and focus on the esthetics that is considered to be one of the major experiential dimension for the visitors. Esthetic dimension in the experience economy concept is observed to be highly vital that necessitates the tourism marketers and managers to pay increased attention through focusing on such aspect to decide on their promotional messages (Sidali, Kastenholz Bianchi, 2015). In particular it is also observed that the models and concepts such as four realms of experience economy explains the ways in which esthetics of the tourism spotincludingcultural, natural along with social aspects of the tourism destination can have specific resonance for marketers. Moreover, the tourism managers and the destination marketers might analyze the ways to improve visitors association of education and entertainment with the attraction of visiting the tourism spots (Jaakkola, Helkkula Aarikka-Stenroos, 2015). Based on the experience economy concept, certain different strategies might be individually or jointly focused on by the marketers of the tourism product that enhances the perception and appeal of the tourism destinations entertainment aspects. Moreover, the local marketers and managers might focus on selecting more than one strategic events to be provided for a longer period. This also facilitates the managers to enlist the majority of tourism suppliers, promoted ex tensively hat can further increase entertainment experience rating of the visitors. Conclusion The objective of this essay is to evaluate and discuss the importance of theories on the experience economy in order to understand the tourist behavior along with its ramifications for the tourism suppliers. Moreover, the essay will also focus on providing relevant instances for the measures that can be implemented by the tourism providers in order to serve better the tourists within the experience economy. It is also gathered that it is highly complex task to understand all the aspects experienced by all tourists at a tourist destination within a profound measurement model in order to evaluate the performance along with value of the tourist spot. The experience economy is serves as developing paradigm in increasing business conducts all through numerous industries that includes hospitality and tourism. The experience economy concept was emerged within the tourism research that supports aspects through which tourist experience can be interpreted. Tourism is principally being concerne d with the tourist experience related ith seeing, visiting, enjoying, learning as well as residing in distinct modes of life. In account to this, everything tourists pass through a particular destination might be experience that can be perceptual or behavioral, emotional or cognitive along with being expressive or implied. 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